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Surveillance and Evaluation Webinar Series

The Surveillance and Evaluation webinar series provides information on evaluation best and promising practices and describes the role of evaluation in tobacco control work. The series was originally designed for state surveillance and evaluation staff, but the material covers a variety of interesting and emerging topics in surveillance and evaluation that are valuable to other public health professionals. Each presentation consists of a lecture followed by a question and answer session.

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2017 Webinar Archive

Creating Impactful and Captivating Stories (Coffee Break - 30 minutes)

February 23, 2017


René Lavinghouze, MA, Evaluation Team Lead, Office on Smoking and Health, CDC


Webinar recording

Slides (PDF)

Addressing Health Inequities through Community Engagement and Evaluation (Webinar - 90 minutes)

February 7, 2017


Christine Godwin, MPH, Tobacco Control Grants Supervisor, Office of Statewide Health Improvement Initiatives, Minnesota Department of Health

John Kingsbury, PhD, Tobacco Policy Evaluator, Office of Statewide Health Improvement Initiatives, Minnesota Department of Health

Ann P. Zukoski, DrPH, MPH, Evaluation Supervisor, Office of Statewide Health Improvement Initiatives, Minnesota Department of Health


Webinar recording

Slides (PDF)

Related resources:

Using Data to Identify Health Inequities: A Guide for Local Health Departments in Minnesota, Version 1.0 (PDF)

Community Voices: Reducing Tobacco-Related Health Inequities report - Minnesota Department of Health (PDF)

Clearing the Air: Smoke-Free Housing Policies, Smoking, and Secondhand Smoke Exposure Among Affordable Housing Residents in Minnesota, 2014–2015 - Preventing Chronic Disease, July 2016 (PDF)


Methods for Conducting Economic Analysis for Tobacco Prevention and Control (Webinar - 90 minutes)

January 26, 2017


Ketra Rice, PhD, MS, Office on Smoking and Health, CDC


Webinar recording

Slides (PDF)

Related resources:

Summary of Economic Evaluation Methods & Resource List (PDF)

Example program cost worksheet (Excel)


2016 Webinar Archive

Topics included:

Tracking Comprehensive Cessation Coverage for Insured Populations

Social Media and Tobacco 21

Smoking Cessation Among Populations with Lower Socioeconomic Status

Conducting Policy Evaluations: Tobacco Control Examples from Oregon & Massachusetts

National Quitline Data Warehouse (NQDW): Changes to Data Collection in 2016

Success Stories: Combining Storytelling and Data to Show Your Program’s Impact

New Developments in LGBTQ Data Measures

Improving the Evaluation Process Using Systems Thinking

Return on Investment, Costs & Cost-Effectiveness: Terms and Applications

Promoting Quitting Among Adults and Young People - 2015 Updates to Outcome Indicators

Evaluating Earned, Social, and Digital Media Campaigns

Developing the Evaluation Plan for State-Based Tobacco Control Programs

[View archive]

2015 Webinar Archive

Topics included:

Resources to Evaluate Quitlines

Increasing School Participation in the Youth Tobacco Survey

The enhanced State Tobacco Activities Tracking and Evaluation (STATE) System

The Interactive Systems Framework

Overview of the New OSH "Tobacco Use Data Portal"

The Use and Development of Success Stories: Examples from Tribal Communities

TIPS Campaign Impact on Quitlines

The Gritty World of Granular Disparity Data

Methods for Evaluating Your Partnership or Coalition

Get to Know the Evaluators' Network - Where Collaboration and Information Thrive

Policy Evaluation

[View archive]


2014 Webinar Archive

Topics included:

Social Media Monitoring & Evaluation

Collaborating with Cross-Chronic Disease Prevention and Control Programs

Building Capacity Through Public Health Infrastructure

Linking Indicators, Performance Measures and Work Plan

Developing an Evaluation Plan

[View archive]

2013 Webinar Archive

Topics included:

Social Media Evaluation

Data Visualization

Group Concept Mapping for Program Planning, Action Management, and Evaluation

Smoke-free Multi-Unit Housing Evaluation

How to Choose a Journal, Negotiate Author Issues, and Get Your Paper Ready to Submit

Adult Smoking, Focusing on People with Mental Illness

First Steps toward Basic Scientific Writing

Transforming the Retail Landscape for Tobacco Products

[view archive]

2012 Webinar Archive

Topics included:

New State Appropriation, Grants, and Expenditure Data in the STATE System

Findings from the 2012 Surgeon General’s Report: Preventing Tobacco Use Among Youth and Young Adults

The Component Model of Infrastructure (CMI): Why does it matter?

[view archive]

2011 Webinar Archive

Topics included:

Using GIS in Tobacco Control

Monitoring Retail Tobacco Marketing and its Impact on Youth

Making Your Survey Work for You

Economic Evaluation

The Economics of Tobacco Taxation

How to Write an Evaluation Plan

[view archive]

2010 Webinar Archive

Topics included:

Evaluating the Impact of Clean Indoor Air Laws on Heart Attack Hospitalization Rates

The State Tobacco Activities Tracking and Evaluation (STATE) System

Tobacco Industry Monitoring: Expert Recommendations

Evaluating Media Campaigns

Evaluating and Improving Organizational Collaboration

[view archive]

2004-2009 Webinar Archive

Topics included:

Quitline Evaluation

Process Evaluation: Building the Evidence Base

Surveillance, Epidemiology, and Evaluation in Tobacco Control

A Sustainability Model for State Tobacco Control

Cultural Competence And Health Evaluation

What Every Evaluator Should Know About Training

[view archive]